In the past few years, Satellite Rights have become a good source of income for filmmakers with a huge competition among the leading entertainment channels which aim for the No.1 Ranking with record TRPs. Yes, You guessed it right! The discussion is regarding MAA and Gemini networks.
As per the reliable sources, Both MAA and Gemini have offered a whooping Rs 7.5 crore for the satellite rights of 'Legend'. Of course, this is a never heard figure for a Balakrishna's flick.
Despite the record price, 14 Reels and Varahi Chalana Chitra isn't in a hurry to strike a deal with any of these channels. Instead, the production house has been demanding for Rs 8.5 crore for the Satellite Rights of this Summer 2014 release. That's all part of the mind game played to get benefited from the battle for No.1 between the channels.
Since few weeks, MAA TV has been recording highest TRPs to claim the No.1 spot. As the margin for No.1 and No.2 is very less, Both MAA and Gemini have been leaving no stone unturned to dominate their opponent. Let's see who will have the last laugh!
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