Being a superstar is not just about performing well onscreen and looking good, it is also about having the right kind of strategies and team that can project the star. And Mahesh Babu is one actor who knows exactly how to do that. One medium which he has been using wisely is the Twitter network. The prince knows how to use it and the timing. Whenever his movie is up for release Mahesh uses Twitter, otherwise he doesn’t. So, it is more like a marketing channel for him. Due to that, no one is getting scope for writing gossips on him or create grapevine. But there is also another angle to it. For the stature of Mahesh and for that matter Pawan Kalyan, they don’t have to interact with fans on a social media platform. Given that sensibility, Mahesh is using Twitter exactly suiting his image and gaining maximum mileage out of it. Talk about creating a brand value folks!
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